Enter your costs and target profit margin — estimate the price you should charge
Formula: Price = Cost ÷ (1 − Target Margin%). For Amazon FBA, include all fees in your cost before calculating.
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<iframe src="https://sellertoolsonline.com/product-pricing-calculator?embed=1" style="width:100%;max-width:560px;height:700px;border:0;" title="Product Pricing Calculator" loading="lazy"></iframe> <p>Free <a href="https://sellertoolsonline.com/product-pricing-calculator">Product Pricing Calculator</a> by SellerTools Online</p>
This pricing tool is for sellers who know their cost and need a clear product price before listing, launching, or repricing. Enter your total unit cost and target profit margin to calculate the price required to protect margin, profit per unit, and pricing room. Use it before launching on Amazon, Etsy, eBay, Shopify, or retail channels when you want a cost-based price floor before checking competitor prices, discounts, shipping, or marketplace fees. It is especially useful for product research, wholesale quotes, private label launches, handmade goods, and bundle pricing where the question is not only "what is my margin?" but "can this product support the price customers expect?" The page keeps the decision narrow: find the minimum viable product price, then compare it with market demand, channel fees, and promotion plans.
If your total unit cost is $15 and you want a 30% margin, the required selling price is $15 divided by 0.70, or $21.43.
Run the calculation with marketplace fees included in cost to avoid setting a price that looks profitable before fees but loses money after the sale.
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Product pricing should start with unit economics, not only competitor prices. Use these steps to calculate a selling price from cost, target margin, and the profit you need per unit, then decide whether the product has enough room for launch discounts, paid ads, returns, or marketplace fee changes.
Enter the cost that must be recovered for each sale. For sellers, this can include product cost, packaging, inbound shipping, marketplace fees, payment fees, or any other variable cost tied to the order.
Choose the margin you need after covering unit cost. Start with your minimum acceptable margin first, then test your ideal margin to see how much pricing room you have.
The calculator converts cost and target margin into a selling price. This is your price floor before promotions, shipping adjustments, coupons, or channel-specific fees.
Review the dollar profit, not only the percentage margin. A healthy margin on a very low-priced item may still leave too little cash to cover ads, returns, packaging mistakes, or customer support.
After calculating your required price, compare it with competitors, best sellers, and the price range buyers already accept. If the required price is far above market, reduce cost or reconsider the product. If it is below market, you may have room for discounts, bundles, free shipping, or stronger margins.
Run the calculation again after supplier quotes, freight costs, marketplace fees, or ad assumptions change. Product pricing is not a one-time decision; margin can move quickly when costs or fees change.
Use this formula: Selling Price = Total Cost ÷ (1 - Target Margin %). If your total unit cost is $15 and your target margin is 30%, the required selling price is $15 ÷ 0.70 = $21.43 before any extra discounts or shipping changes.
Include product cost, packaging, inbound shipping, platform fees, payment fees, fulfillment fees, and any variable cost that changes when you sell one more unit. Fixed monthly costs can be reviewed separately with a break-even calculator.
Cost-plus pricing: add a fixed markup to your cost (e.g., 2× your landed cost). Simple and ensures profitability but ignores what customers are willing to pay. Value-based pricing: charge what the market will bear based on perceived value. For commodity products on Amazon, cost-plus is a floor; for differentiated or branded products, value-based often unlocks higher margins.
Use margin when you want profit as a percentage of selling price. Use markup when you want to add a percentage on top of cost. For ecommerce pricing, margin is usually clearer because it shows how much revenue remains after cost.
Use the calculator result as your minimum price floor, then compare it with similar products, best sellers, and the price range customers already accept. If competitors are much lower, check whether your cost assumptions are too high, your packaging is too expensive, or the category is too price-sensitive. If your price floor is below the market, you may have room for launch discounts, bundles, or a higher target margin.
Yes, as long as you include the right channel costs in your total unit cost. Amazon may require FBA and referral fees, Etsy may require listing and payment fees, eBay may require final value fees, and Shopify may require payment and shipping costs.
Learn how landed cost, markup, margin, fees, and shipping affect product pricing in our product pricing guide.
